Three-quarters of Americans support ban on misleading 'no nitrite' claims

This week, we released new polling with JL Partners revealing overwhelming public support in the United States for action on nitrites.

Unlike in Europe, where so-called “natural” nitrites and nitrates are not permitted in processed meats, this practice remains widespread in the US. Products made with nitrites derived from celery juice or other vegetable sources can still be labelled as “uncured” or “no artificial nitrites,” potentially giving consumers the false impression they are safer.

The Coalition Against Nitrites is calling for an end to this misleading labelling.

Key findings from the polling:

■ The labeling trap: 55% of voters are unaware that products labelled “uncured” or “no nitrites added” can still contain nitrites from “natural” sources like celery powder.

■ A mandate for truth: 75% support a USDA ban on “no nitrite” claims where nitrites are present.

■ Protecting public institutions: 67% support removing nitrite-cured meats from school lunches and hospitals.

■ Broad political consensus: Support cuts across party lines, with 72% of Republicans and 73% of Democrats backing action to reduce or eliminate these additives.

This issue is also gaining national attention. Savannah Chrisley wrote in the Washington Times this week, highlighting the polling and supporting calls to end misleading labelling practices.

Read Savannah’s article here.